How to Borrow Massive Traffic from Influencers and Be Seen

Majority of entrepreneurs deal with the challenge of getting seen. If you ask nearly anyone who runs an online business what their biggest struggle is, and chances are they’ll say “more traffic.”

Granted, you need traffic to

build an email list.
make sales.
fill your coaching programs.

How do you get all that traffic?

An option is to buy ads, however if you aren’t careful, you might just fill your list with less-than-ideal audience members and that will do nothing for your sales.

You could also focus your time and energy on search engine optimization but unless you have years to build your business (and who does?) then SEO should not be your top choice.

The good news is that you have other options. Here are 3 options to get massive traffic online

Be a Guest

Provide content for other people. Everyone needs content. It’s the one thing that remains consistent among all content creators—there is never enough. That’s where you can help.

You can guest post on other coaches’ blogs, thereby “borrowing” some of their traffic.

To get the best results, you don’t simply have to repeat old content and send it out in a dozen directions though. Instead, you’ll want to:

Custom the content with your host’s unique audience in mind.
Provide stellar value with actionable ideas and strategies not found everywhere else.
Introduce your personality in a way that those new to you will instantly connect with you.
Provide a compelling reason to click through to your website or blog for more information.

Partner Up

Even if you don’t have an email list or have a small list, here’s a quick way to “borrow” someone else’s list to kickstart your own: Schedule a free event with a partner.

Here’s how it works.

You (as the one with the small list) create a compelling, free training which leads naturally to a low-cost, no-brainer product.
Install an affiliate tracking system such as aMember, Infusionsoft or 1Shopping Cart.
Offer your best affiliates a higher percentage of profits in exchange for co-hosting your webinar and bringing their traffic along for the ride.

Through this, you’re able to create a win/win for both of you, as you gain the traffic while your affiliate gets a bigger payday. Just be sure you have a good funnel in place so that your new list members can benefit from all that you have to offer.

Get Interviewed

One of the easiest way to really show off your expert status and bring traffic back to your site is to get on the interview circuit. Just like authors with new books and actors with new movies, coaches and service providers can get in front of new audiences simply by answering questions about what they know.

You don’t need to appear on the Today Show or Oprah to borrow influencers traffic for your business. There are still plenty of opportunities out there for coaches and consultants in every niche.

Here are places you can look for interview and speaking opportunities:

Podcasts
Other blogs
YouTube
Social media (Facebook, LinkedIn, etc)
Virtual Summits
Periscope and Blab
Local events
Industry conferences
Telesummits

Start by reaching out to your colleagues and to podcast and blog hosts you most admire. Get the word out with your friends and your list that you’re looking for opportunities. Many Facebook group hosts look for experts to interview for the benefit of their members.

Even if you don’t yet have a list of your own, it’s easy (and fun) to kickstart your audience growth simply by making yourself available for these and other opportunities. Each guest post, podcast interview and webinar is another chance to get in front of a whole new market, so take advantage of it!